Second, it generates awareness of your brand by encouraging new audiences to click on your site and browse. Importantly, posting compelling content increases the chances that your audience will share it - which is free promotion for your website. And the more people click on your content, the more chances you'll have of getting website traffic and improving your conversion rate. For instance, you can share your Instagram video to Twitter or your latest blog post on your Facebook page.
You can also add a social bar to your website so that visitors can easily find your social profiles and share your content. Online directories make it easy for people to find your URL and navigate to your site. Depending on your industry, there may be a directory for your specific business type. If you have a brick-and-mortar store, submitting to local directories is even smarter. Free services like Google My Business allow you to claim your business so that when someone searches for your business, a complete set of details - including your website, opening hours, contact details, and a map of your location - appear on the results page.
When deciding how to promote your website to a new crowd, try using forums. Another option is to engage in an existing conversation thread and refer to your website when relevant. Whichever approach you choose, be mindful that you should only add your website to these posts when it serves as a genuinely helpful resource to supplement your response. Otherwise, you risk coming across as spammy. Try to find forums that are specifically about your industry so that you can reach people who are already interested in your niche.
That will make your website the destination forum spot for your industry - another great website promotion tactic. Outreach marketing involves connecting with others in your business niche, such as bloggers, influencers and other professionals, in order to promote your website. The technique starts with identifying your marketing goals, and then finding people who can help you achieve those objectives.
This involves reaching out with a pitch, and following up when necessary. Try sending your pitch over email or via certain social media platforms such as LinkedIn and Twitter. It's free! Thesaurus » The most handy tool available for writing good copy.
Make your website text more relevant and non-oridnary by using synonyms. Dazzle the world with awesome text. Instead of 'awesome' text you could have 'astonishing' text or 'breathtaking' text.
It's up to you! Language Translation » This free tool will translate languages for you, using a variety of language choices. You can translate a whole page, a block of text, or just one word. This free tool will also detect which language it is, if you don't know it. Do you have a page or section of your site you don't want to be published in the search engines? There is a simple command for that.
Wayback Machine » See the history of any website, and what changes have been made to it along the way. Don't have a cell phone but want to know what your site looks like on one? This will tell you how. Test Your Mobile Speed » A tool from Google that tests how fast your webpages load on smartphones, and also what to do about it.
Mobile-Friendly Test » Is your website mobile and smart phone friendly? This free tool from Google checks it out. Who Is » Here you can find a variety of info related to any domain. Then choose the top forums by checking which forums are having the most conversation and the of active members. The idea of forum marketing is for you to share your expertize and brand yourself as an expert in your field. Who knows who you might find on these forums? In the past, I have known some great people that I found in forums and until today they are still a great resource person for me in the digital marketing niche.
You can also work with individual blogs or websites or be a guest author on local newspapers or magazine blogs — and boost your online credibility as well as get really valuable backlinks. Writing in blogging communities and other blogs or websites builds your network, getting you acquainted or even friends with other website owners that are related or relevant to your niche. You can ask these writers to write for you by inviting them as guest bloggers in exchange for better exposure and organic links.
These writers will naturally promote these articles posted on your website on their own accord, giving you free promotion from what search engines may classify as authorities in your niche.
You can develop your reputation as an authoritative source of information or expertise in your niche by writing and publishing niche articles on content sites like Squidoo, Hubpages and Business2Commuity. Social media sites focused on posting questions like Yahoo Answers and Quora where people can answer and ranked based on how relevant their answers are in relation to the question is also a good free website promotion idea.
You can build your brand by being authoritative source of information who uses his expertise by trying to unselfishly answer relevant questions posted. You can build your brand, gain better reputation, and build relationships with potential customers. Online users can really get pissed off when they post inquiries and comments about certain items or topics about a brand, product or service — and receive neither answers nor acknowledgements in return.
Commenting and answering inquiries can build your online relationships with these targeted audiences, which is a good way to build your brand and develop product loyalty. YouTube and other video sharing sites have become an incredible phenomena that launched the careers of very popular modern artists as well as generate valuable traffic to websites through videos and infomercials.
Most of these videos talk about topics relevant or linking to a brand, product or service directly or indirectly. You can leverage on the power of these video sharing sites by creating your own creative, thought-provoking and highly interesting videos and slideshows that can go viral through social media — and drive tons of traffic to your website. The first thing that you are going to do is to search for the most relevant and related groups for your business. Then join the busiest group in terms of engagement and comments activities.
I think it better to join at least niche related groups on these 3 social media sites. This list of FREE website promotion ideas is of course not complete as there are tons of innovative but effective ways of promoting your websites and getting the attention of targeted audiences. Try to study which of these method will work well with your digital marketing campaign , and if you find one to your liking and convenience, try to develop a marketing plan that you can execute to perfection — and obtain targeted results that will keep you more steps closer towards achieving your goals.
B2B customer acquisition is more elaborate than B2C, involving various stakeholders in decision-making.
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