Customer truths: Beyond demographics or data, who is your customer and what do they want to achieve? Mandatory inclusions: What elements brand logos, taglines, etc. Deliverables: What are the deliverables for this campaign videos, billboards, online ads, etc.
This guide includes six creative brief templates. Choose the ones that best suit the type of marketing program or campaign you are planning. You can download each one for free and customize it to fit your specific needs. It is based on our team's more than 20 years of experience delivering breakthrough marketing programs and campaigns. It can be easily adapted to a wide range of projects — whether you are working on a large campaign or a single video.
Campaign creative brief The creative brief template below is useful for planning a marketing campaign. For agencies or consultants, this could be a creative treatment for a n advertisement , new logo, or tagline. For internal teams, lead generation or email promotion campaign kick-offs are aided by creative briefs.
Subsequent campaign briefs are then used every time that concept needs a new treatment or adaptation. Each brief inspires the team to create impactful concepts.
Client creative brief This client creative brief is perfect for marketing agencies to use internally. An account manager can use it to capture what a client wants to achieve and essential details about their audience, key messages, and brand voice.
This helps the agency team better understand their clients' needs so they can deliver an outstanding service. Content creative brief A content creative brief is used to provide writers and designers with the information they need to successfully produce a piece of content. They are typically used with freelance writers or for larger pieces like an ebook, whitepaper, or infographic — as opposed to routine content work like blog posts.
It is important that the brief contains details like any research, data, or examples that could further the writers' understanding of the topic more completely, as well as the point of view that the pieces should convey. Design creative brief This template is ideal for working with graphic design professionals. Design creative briefs set design teams up for success by ensuring designers understand the brand and the target customer as well as elements like tone, look and feel, and desired reaction.
A detailed and thorough design creative brief will lead to successful deliverables — whether the design work is for a new landing page, a billboard, or redesigned client logo.
Video creative brief Video creative briefs help production teams efficiently plan video projects. Creating new videos for a product or company is a significant investment, whether it is for a short digital advertisement or a full TV commercial spot. Ultimately, your project brief is only helpful if you and your project stakeholders think it is.
The best way to begin your project brief is to add any relevant context or background information. That way, everyone starts the project with equal footing, and any cross-functional stakeholders approach the rest of your project brief or other process documentation with the background information they need.
To begin your project brief, you might write something like:. Currently, chat is our second most popular feature first is connecting with friends via email. Project objectives are the assets and deliverables you plan to deliver at the end of your project. Good project objectives help you get a clear understanding of your project.
Your project objectives will define your success metrics, which helps you evaluate the success of your project once you finish it. SMART is an acronym to help you set great goals. It stands for:. Most users have learned to use a different video service while playing on our app.
This marketing campaign will educate and promote this new feature, to increase adoption and encourage users to move away from video chat on other platforms and onto our new in-app feature. However, your project timeline is more than just the project duration—your timeline might include key milestones or other important dates. Knowing your target audience or persona is critical for project success. Your project team needs insight into relevant audience demographics in order to produce the best work possible—which, in our example, is app development for the target audience and a marketing campaign to amplify that launch.
Defining your target audience early can also prevent scope creep —which is when the scope of the project exceeds the initial project objectives or timeline. Target audience for this campaign is high school students between the ages of 15 and 18 looking to connect with their friends after school or on the weekend. Target demographic is tech-savvy, but they have very little patience for poor functionality, bugs, or lag. Your project brief is nearly finished. Remember: this document is mainly for stakeholders and project team members to align on key details of the project.
There may be relevant additional resources, like budget, communication plan, or project roles. At the end of your project brief, make sure to link to any relevant documentation that your team might need to access. Alternatively you could link to a RACI chart , project proposal , or project roadmap. For more detailed information, check out our project plan or view our project roadmap. Here you can find some useful info about Gantt charts:.
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Aha alternative Easyprojects alternative ProjectLibre alternative Clarizen alternative. Help us improve GanttPRO by sharing your feedback! It is possible that your ideas about the desired format and concept of the product may change during the discussion with the design team.
Still, as a customer, be sure to fill out the brief to record your main wishes and preferences. In this blog post, you will find a design brief example and templates to help you create an effective brief. Before we get to examples and templates, let's take a look at the most important points you should discuss, so we will understand what a design brief should include. The brief is a document that contains a list of questions regarding the implementation of a specific task.
Thanks to the design brief, we the design agency understand what kind of result you the client want to see. Writing a good design brief promotes achieving a result that will fully satisfy you. Below you will find a list of questions. The remaining 10 percent you will gain when discussing the brief with your designer. So, get ready, and let's start! It is necessary to discuss all the above questions with the designer before you start working.
You may think that some of them are trivial and the answers are obvious. Still, the quality of the design depends on the knowledge of all these details. Now as we know what information is important and why it's time to look at some design brief templates. The above questions are fundamental, but they don't always look exactly like this. The following templates will show how you can outline the questions in your design brief.
In this design brief template, the first and the second blocks tell the general information about your company and provide the details about the product. The third section will show what tasks the design is supposed to solve. That is it represents the design objectives. The fourth block is about deadlines and payment.
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